Privacy policy

Who we are

65Seven Labs is the trading name of 65SEVEN LABS LTD (“we”, “us”), a private limited company registered in England and Wales under company number 16780635. Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We are the data controller for personal data collected through this website, 65seven.com. You can reach us about anything in this policy at contact@65seven.com.

What we collect and why

We collect personal data that you provide directly to us, as well as limited technical information that is processed automatically when you use our website.

Contact and enquiry forms

When you use the contact form on our home page or contact page, we collect your name, email address, and message, plus your phone number, company, subject and budget if you provide them. We use this to respond to your enquiry and to discuss potential work with you. Where you ask us to take steps towards entering into a contract, such as preparing a proposal or estimate, our legal basis is taking steps at your request before entering into a contract. For general enquiry handling and reasonable follow-up, we rely on our legitimate interests in operating and developing our business.

MVP cost calculator

When you submit the contact form in our MVP calculator, we collect your project answers, name and email address, along with any optional phone number, company or project context you provide. In the estimate-first version, the initial price is calculated in your browser without sending your project answers or contact details to us. We use submitted information to review your estimate and to follow up about your project. Because you are asking us for an estimate, our legal basis is taking steps at your request before entering into a contract.

Website analytics

We measure how the site is used with our own privacy-preserving analytics. For each page view we record the page path, the referring website’s domain (such as “linkedin.com”), your country and the time. This page-view tracker does not store your IP address in our analytics database or set analytics cookies.

When calculator funnel tracking is enabled, we record progress through the questions, whether an estimate is shown, and whether an enquiry is successfully saved. A random identifier groups this activity within a 30-minute calculator session. It is stored in your browser tab’s session storage, alongside an opaque submission receipt used to prevent duplicate enquiries. We record a broad device category, a source category, the calculator version and recognised campaign labels; we do not include contact details or free-text project answers in these event records. If you submit an enquiry, we link its outcome to the calculator session to understand which visits lead to relevant work. During a comparison of calculator versions, session storage also keeps a random version assignment for 30 minutes so the experience stays consistent when you reload the tab.

Our hosting infrastructure may temporarily process your IP address when handling a request, including to determine your approximate country and to deliver and secure the website. The IP address itself is not stored in our analytics records.

We also use Google Analytics reports to understand website traffic and Google Search Console to understand performance in Google Search. Where a Google Analytics tag is enabled, calculator milestone events can be sent through that existing tag and its configured consent settings. Calculator events do not include your name, email address or project description.

Cookies and browser storage

Our first-party page-view and calculator tracking do not set cookies. The calculator uses the short-lived session storage described above. Google Analytics may use cookies depending on the tag and consent configuration. Strictly necessary session cookies are also used in our private administration area, which our team uses to manage site content.

Who we share data with

We do not sell or rent personal data. We share it only with service providers who process it on our behalf under contract:

• Netlify hosts the website. Like any web host, it processes your IP address in order to deliver pages and protect the site from abuse.
• Vercel serves some of the images on the site from its storage service and, like Netlify, processes your IP address in order to deliver them.
• Supabase provides the database where enquiry details, MVP calculator submissions and first-party analytics are stored.
• Google provides Google Analytics and Search Console. Where a Google Analytics tag is enabled, it processes usage data according to that tag’s configuration.
• Resend delivers email notifications of new enquiries to our team.

Some of these providers may process or store personal data outside the United Kingdom, including in the United States. Where personal data is transferred internationally, we use safeguards recognised under UK data protection law, such as UK adequacy regulations, the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses, as applicable. You can contact us at contact@65seven.com for further information about the safeguards used for a particular transfer.

How long we keep data

We keep enquiry and calculator details for as long as needed to respond and follow up, and for no longer than 24 months after our last contact with you, unless we go on to work together. In that case the information becomes part of our client records and is kept for the duration of the engagement and any period required by law. Calculator session events and submission receipts use a rolling 90-day retention window; older records are removed when calculator tracking next receives activity. Lead records and their review outcomes follow the enquiry retention period above. Aggregate page-view statistics are kept without contact details.

Your rights

Depending on the circumstances, you may have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct inaccurate data;
• ask us to delete your data;
• ask us to restrict our processing of your data;
• receive your data in a portable format.

Right to object. Where we rely on our legitimate interests to process your data, you have the right to object to that processing at any time. If you object, we will stop unless we can show compelling legitimate grounds to continue.

To exercise any of these rights, email contact@65seven.com. We will normally respond within one month. In certain circumstances permitted by law, this period may be extended. If you are unhappy with how we handle your data you can complain to the Information Commissioner’s Office at ico.org.uk.

Children

Our services are aimed at businesses and this website is not directed at anyone under 18. We do not knowingly collect personal data from children.

Changes to this policy

We will update this page if the way we handle data changes, and update the date at the top when we do.